Professional make-up for your photo shoot has many benefits for both the client and the photographer. I include make-up services in a lot of my packages and in others I let the client decide.
There are several benefits to the photographer. First is the reduction in the amount of time spent retouching. A good make-up artist (MUA) can make their skin look almost perfect. Additionally they keep the shine off the skin that some people get on their faces (both men and women). I hate retouching the shine off skin.
Now even if a client knows how to do their make-up (many are quite good), a professional MUA will be able to do things beyond this. Airbrushing the skin is one technique that yields awesome results that they provide. Additionally a MUA will be able to create specialized looks that fall outside the range of normal make-up. Classic pin-up is an example; another would be fashion make-up for model portfolios.
One of the benefits to my clients is how easy it is to just come to the studio and have everything handled for them. Many find it very relaxing to have their make-up done for them. We chat and joke around and get to know each other before the shoot. This puts the client at ease prior to the shoot, settling some of those pre-shoot jitters.
The MUA’s that I work with also travel to my location shoots. My clients love it when everything comes to them to make their shoot special. We’ve gone to client’s homes, hotels and even the middle of the desert. Every time the results were worth it.
Many MUA’s work in salons in addition to working with photographers. I have a team of MUA’s that I have used that provide incredible work. Having several on my team allows me to always have proven talent available when needed.